Real-world data
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How real-world evidence from MarketScan supports smoking cessation strategies for COPD
Smoking remains the leading cause of chronic obstructive pulmonary disease (COPD),...
Unlocking insights: How MarketScan data transforms diabetes care and costs
November marks Diabetes Awareness Month—a time to spotlight the growing impact of...
Healthcare data took center stage at ISPOR 2025
It’s barely been one month since ISPOR 2025 and we are still amazed at the positive...
Mortality data: Driving health research forward
Learn how the MarketScan Mortality Database can help generate insights, examine...
Optimize sample size and observation time: A case for employer-sourced administrative claims data
Closed administrative claims databases capture the complete range of healthcare...
Three real-world data research and regulatory trends to watch in 2024 and beyond
The Professional Society for Health Economics and Outcomes Research, known as...
Behind the posters: Exclusive insights from MarketScan researchers
Our MarketScan clients and researchers are fueled by curiosity and a passion to...
Measure the impacts of patient productivity loss and caregiver burden with real-world data
When patients are struck with illness, their quality of life and well-being are of...
Advance rare diseases research with closed claims real-world data
MarketScan real-world data has been used to assess illness burden of rare diseases,...
What’s more important: Real-world data quality or speed?
Here is what executives from biopharma and medical device companies had to say...
Building the next generation of MarketScan: A year in review and what’s in store
About a year and a half ago, we said goodbye to IBM Watson Health and set off on an...
Looking beyond the bump with real-world evidence
Recent moves by the U.S. Federal Drug Administration (FDA) to open clinical studies...
Is real-world data the real deal?
Real-world data is Liisa’s world. After receiving her PhD in health policy and...