Unlock deeper insights with expert research and analytics services
Harness the power of real-world evidence with a partner you can trust.
The evidence you need
Comprehensive research services
Outcomes research
Generate critical evidence on the value of specific treatments and interventions for providers, payers, and other industry stakeholders.
- Comparative effectiveness
- Burden of illness
- Treatment patterns and sequences
- Adherence and persistence
- Time to treatment
Epidemiology
Understand real-world disease prevalence and management practices to inform your strategy.
- Natural history of disease
- Patient journeys
- Prevalence and incidence
- Surveillance and adverse events
- Infection rates
Regulatory support services
Leverage real-world evidence to support regulatory approvals and fulfill post-authorization requirements.
- Clinical trial optimization
- External control arms
- Label expansions
- Post-authorization safety studies
- Mother-infant linkage studies
Advanced Statistical Support
Assistance with complex data challenges
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Cost modeling: Utilize advanced regression models to handle cost outcomes, including methods for zero costs and outliers.
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Machine learning: Apply methods like penalized regression (LASSO) and tree-based models for high-dimensional data.
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Comparative effectiveness: Compare treatments using matching, weighting, and doubly robust estimation.
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Time-to-event analysis: Employ Kaplan-Meier, Cox models, and other methods for survival analyses.
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Rare event modeling: Use boosted regression models and resampling methods for analyzing infrequent events.
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Why choose the MarketScan research team?
When you work with us, you benefit from a collaborative partnership grounded in deep experience. Our proprietary algorithms ensure your analysis is scientifically sound, supporting real-world evidence generation, advanced analytics, MarketScan databases, and regulatory support services. We integrate medical and pharmacy records to build a complete view of medication regimens and can deterministically link family members for vital maternal-infant outcome analyses. From understanding the impact of geography on patient outcomes to analyzing how health plan changes affect chronic disease management, we provide the specific insights you need.