Insights Uncovered: A Real-World Data Podcast

“The Ecosystem isn't about more data just for the sake of getting more data. It's really about identifying the places to bring the right depths of data so that we can answer the right question.”

“We needed an independent third-party validation from a credible external source like MarketScan, which is the gold standard.”

“What we're hearing from our customers is that the ability to be successful in identifying fit-for-purpose data, and being able to answer the research questions that you have, really comes down to having the right partner that has a variety of different ways to approach the problem.”

“One of the key uses of real-world data in [life sciences] is to demonstrate value after a product is approved. It’s looking to evaluate how and who use the treatments outside the confines of a clinical trial protocol and measure that value beyond ‘just’ the clinical effectiveness.”

“The great thing about this area and the MarketScan databases, is it’s a very complete secondary source of information that gives someone a lot of details about folks who are seeking healthcare in the U.S.”