Transforming cloud-based real-world data with the next generation of MarketScan



What is this event about?

MarketScan leaders will discuss how the life sciences industry can leverage cloud-based real-world data (RWD) to transform their generation of real-world evidence (RWE). The discussion will cover the challenges in the industry that led to the adoption of cloud-based solutions, the benefits of a cloud-based RWD platform, and how life science companies can successfully implement these solutions to gain valuable insights and best practices to help them make informed decisions about the future of their RWE generation.

What you will learn:


Mette Smedegaard Andersen

Director, Real-World Data

Mette leads Merative’s Real-World Data business, which she joined after leading strategy for IBM Watson Health. Her previous experience includes Boston Consulting Group. She holds a MBA from Harvard Business School and a BA in Chemistry and Physics from Harvard University.


Eleanor Gebauer

Director, Real-World Evidence

Eleanor is the head of Real-World Data (RWD) Research & Analytics Services and sits on the executive team at Merative; she leads a team of healthcare experts committed to unlocking the full value of RWD and answering the most complicated healthcare questions. She has over two decades of experience in the healthcare industry with specialization in commercial, marketing, and global business development in RWD and pharmaceuticals.


Guenter Sauter

Product Manager, Real-World Data

Guenter is a product manager in the MarketScan segment at Merative. He’s responsible for Data & Analytics as a service and for Linking and De-Identification. Prior to Merative he was a product manager at IBM in data integration, data quality, analytics and data as a service. Guenter has a PhD in computer science from the University of Kaiserslautern, Germany.