Unlock value with MarketScan's advanced data linking
Experts from MarketScan and Biodesix had a focused, insight‑rich session exploring how advanced data linking drives deeper understanding, better decision‑making, and measurable organizational value. This webinar combined strategic framing, practical application, and real‑world experience into one streamlined experience.
What was covered?
-
MarketScan’s three‑pillar approach to linking diverse data sources
-
How a real custom linking project with Biodesix was designed and executed
-
Biodesix talked about the impact and lessons learned
-
How linked datasets accelerate RWE, analytics, and commercial insights
-
A live Q&A with experts from both organizations
Speakers
Liisa Palmer, PhD
Portfolio Leader, Real World Data Research & Analytics, MarketScan
Rachel Connolly
Sr. Director of Alliance Partnerships, MarketScan
Nicole Princic
Outcomes Research Practice Leader, MarketScan
Kimberly Le
Director of Health Economics and Outcomes Research (HEOR), Biodesix
Insights from MarketScan
More on real-world data
MarketScan Spotlight, Winter 2026
MarketScan covers AI's expanding role with real-world data, discusses new episodes of its podcast series, and highlights the important role of the MarketScan Research & ...
Quality over quantity: What the FDA’s single trial shift means for real-world data
Read more about the FDA's recent pivot toward accepting one adequate and well controlled trial instead of two, and what it means for real-world data.
Real-world data trends 2026: The shift to quality and AI precision
MarketScan breaks down real-world data trends for 2026, including the mindset shift to quality over quantity with data, as well as how to utilize AI.