Skip to content

    Unlock value with MarketScan's advanced data linking

    Experts from MarketScan and Biodesix had a focused, insight‑rich session exploring how advanced data linking drives deeper understanding, better decision‑making, and measurable organizational value. This webinar combined strategic framing, practical application, and real‑world experience into one streamlined experience.  

    What was covered?

    • MarketScan’s three‑pillar approach to linking diverse data sources

    • How a real custom linking project with Biodesix was designed and executed

    • Biodesix talked about the impact and lessons learned

    • How linked datasets accelerate RWE, analytics, and commercial insights

    • A live Q&A with experts from both organizations

    Speakers

    Liisa-A.-Palmer

    Liisa Palmer, PhD

    Portfolio Leader, Real World Data Research & Analytics, MarketScan

    IMG-MarketScan-Headshot-Rachel-Connolly

    Rachel Connolly

    Sr. Director of Alliance Partnerships, MarketScan

    IMG-MarketScan-Headshot-Nicole-Princic

    Nicole Princic

    Outcomes Research Practice Leader, MarketScan

    IMG-MarketScan-Headshot-Kimberly-Le

    Kimberly Le

    Director of Health Economics and Outcomes Research (HEOR), Biodesix