Looking to strengthen your real-world data and evidence?
See why Merative was recognized as a Leader by the IDC MarketScape and their advice for buyers.

Overview of the vendor assessment
There’s a lot to consider when shopping for real-world data (RWD) and real-world evidence (RWE). Check out this new IDC MarketScape focused on life sciences RWD and RWE to see:
- A visual of vendors in each IDC MarketScape category
- The applications and associated challenges of RWD and RWE
- The IDC MarketScape’s advice for technology buyers
- Why Merative™ was named a Leader
“MarketScan envisions not just being a data vendor, but also helping customers navigate other data sources, supporting them with data linkages, through data tokenization, and enabling access to that data both on premises and in the cloud, through its newly launched cloud-based RWD platform. It is focused on offering tailored versions of MarketScan Research Databases to answer market needs such as health equity, social determinants of health, pregnancy exposure, healthcare cost data, and benchmark data.”
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Source:
- “IDC MarketScape Worldwide Life Science RD RWE RWD Platforms Technologies and Consulting Services 2023 Vendor Assessment", By: Nimita Limaye September 2023, IDC # US51186723
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.
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