Eleanor Gebauer

Director, Real-World Data Research & Analytics Services, Thought Leadership, Marketing, MarketScan by Merative


Providing advanced research analytics expertise and capabilities to answer the most complicated healthcare questions to put people at the center of health and help every single patient achieve better health outcomes

In my role as head of Real Word Data (RWD) Research & Analytics Services, Thought Leadership and Marketing for MarketScan® by Merative™, I am responsible for leading a team of healthcare experts committed to unlocking the full value of real-world data and answering the most complicated healthcare questions to put people at the center of health and help every single patient achieve better health outcomes.

I sit on the executive team at Merative and am accountable for identifying growth opportunities in RWD. I define and execute our research strategy and lead the growth of this business. Our data and expertise assist customers across the healthcare and drug development continuum to optimize the use of RWD in driving key business decisions. In addition, I have over 2 decades of experience in the healthcare industry with specialization in commercial, marketing and global business development in RWD and pharmaceuticals. I believe that all colleagues working across the broad and diverse healthcare ecosystem share one common goal – to help patients improve health outcomes for themselves and their loved ones. I wake up excited every day to contribute to advancing this goal.

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